Sales Humor: How to Dominate the Cold Outreach
In this episode, Patrick is joined by Marc McDougall, from Clarity First Consulting. Marc reached out to us with a funny video – similar to how he approaches cold outreach in the wild. Marc’s approach to injecting humor and authenticity helps him break through the noise.
In this episode we discuss:
- Why humor works better on the C-suite than on VPs/Directors
- Expert tips for making your own highly converting cold emails and videos
- Why the pushy salesperson is out and hard-to-get is in
- When humor backfires and when to use text vs. video