Sales Humor: How to Dominate the Cold Outreach

In this episode, Patrick is joined by Marc McDougall, from Clarity First Consulting. Marc reached out to us with a funny video –  similar to how he approaches cold outreach in the wild. Marc’s approach to injecting humor and authenticity helps him break through the noise.

In this episode we discuss:

• Why humor works better on the C-suite than on VPs/Directors
• Expert tips for making your own highly converting cold emails and videos
• Why the pushy salesperson is out and hard-to-get is in
• When humor backfires and when to use text vs. video