How to Nail Storytelling in Your Sales Process

In this episode, Patrick and Troy Barter, Director of Sales Development at PandaDoc explain why knowing everything about your product won’t matter if you can’t tell a good story. Craving stories is human. It’s what we remember most from a demo and from our interactions with salespeople.

In this episode we discuss:

• Why great stories fuel impulse in the prospect
• How narratives create a better sense of urgency than deadlines
• How to nail the story you tell