How to Nail Storytelling in Your Sales Process
![How to Nail Storytelling in Your Sales Process](http://public-site.marketing.pandadoc-static.com/app/uploads/Podcast-8_How-to-Nail-Storytelling-in-Your-Sales-Process%402x.png)
In this episode, Patrick and Troy Barter, Director of Sales Development at PandaDoc explain why knowing everything about your product won’t matter if you can’t tell a good story. Craving stories is human. It’s what we remember most from a demo and from our interactions with salespeople.
In this episode we discuss:
- Why great stories fuel impulse in the prospect
- How narratives create a better sense of urgency than deadlines
- How to nail the story you tell