Lessons from the Lab: Evernote

In this month’s Lessons from the Lab, we try the note-taking app Evernote. We’ll dive into it all – first impressions, what they’re doing right, and opportunities for improvement from a design and content point of view. Plus, the group shares what “marketing made me buy.”

Cat Lim, Creative Director at Pyper Inc, Anna Gallese, Sales Readiness Program Manager at PandaDoc, and Todd Clouser, Lead Brand Marketing Manager at Refine Labs, join Travis in the studio for this marketing roundtable discussion.

In this episode, we cover:

• The best approach for designing templates
• How to improve your free-to-paid conversion rates with templates