Lessons From The Lab: Headspace

In this special edition of The Customer Engagement Lab, our host, Travis, assembles a panel of marketing professionals for our first-ever Lessons From the Lab.

Cat Lim, Creative Director at Pyper Inc, and Jan Aclan, Marketing Operations Manager at Multiverse.io, join Travis in the studio for a roundtable discussion on recent purchase decisions and the popular meditation app Headspace. 

We’ll dive into it all – first impressions, what Headspace is doing right, and opportunities for improvement from the perspective of three marketing professionals.

Our panel will discuss: 

• specific marketing and customer engagement strategies that B2C brands can leverage from B2B brands 
• the importance of content clusters in your overall marketing strategy
• the influence a 15-second TikTok can have on the buyer’s journey