Lessons From The Lab: Headspace
In this special edition of The Customer Engagement Lab, our host, Travis, assembles a panel of marketing professionals for our first-ever Lessons From the Lab.
Cat Lim, Creative Director at Pyper Inc, and Jan Aclan, Marketing Operations Manager at Multiverse.io, join Travis in the studio for a roundtable discussion on recent purchase decisions and the popular meditation app Headspace.
We’ll dive into it all – first impressions, what Headspace is doing right, and opportunities for improvement from the perspective of three marketing professionals.
Our panel will discuss:
- specific marketing and customer engagement strategies that B2C brands can leverage from B2B brands
- the importance of content clusters in your overall marketing strategy
- the influence a 15-second TikTok can have on the buyer’s journey