Lessons from the Lab: Vidyard

Our speakers

Travis Tyler

Travis Tyler Sr. Digital Content Producer at PandaDoc

Jan Aclan

Jan Aclan Marketing Operations Manager at Multiverse.io

Cat Lim

Cat Lim Creative Director at Pyper, Inc

Todd Clouser

Todd Clouser Marketing at Lavender

Today, we’re joined by Cat Lim, Creative Director at Pyper Inc, Jan Aclan, Marketing Operations Manager at Multiverse.io, and Todd Clouser, Marketing at Lavender, for a marketing roundtable discussion. 

In this month’s Lessons from the Lab, we try Vidyard, an online platform for marketing and sales video hosting, enablement, and analytics. We’ll dive into it all – first impressions, what they’re doing right, and opportunities for improvement from a design, social, and operational perspective. 

In this episode, we cover the following: 

  • How to create a media company inside your organization 
  • Best practices for creating video content on the fly 
  • BONUS: The team shares “What Marketing Made Them Buy”