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Selling your heart out to software engineers with John Adams

Our speakers

Travis Tyler

Travis Tyler Digital Content Producer, PandaDoc

John Adams

John Adams Principal Engineer at Fanatics, Inc.

We have the first true software architect joining the Customer Engagement Lab. 

And no, we’re not going to talk about tips for our API products, but we will discuss why he changes tool providers, his distrust of advertorial websites, and how swag can win him over pretty easily.

On this episode, Travis speaks with friend and former colleague, John Adams, Principal Engineer at Fanatics, about awareness and expectations for post purchase. 

In this episode:

  • Discussing awareness and product awareness w/ Twitter
  • Important steps to take post purchase
  • Distrusting advertorial websites