You're not that funny, pal. Trust me. You're not that funny.
What would you say to an account executive who is afraid to do goofy, wacky, funny, interesting, outlandish stuff?
I’d say, “Dude, watch this episode of The Customer Engagement Lab.”
Why be funny?
Because people buy from people — even in B2B. And you might as well have fun with it.
Specifically, we discuss:
- Don’t be too safe, but draw your line
- The rule of threes in comedy
- What’s Gucci and what’s not Gucci when it comes to comedy (it’s not Gucci)
- Why you should end on a big moment
- ….And one more that’s not fit to print (but it’ll save your bacon)