Engaging and winning over free trial users with Shawn Herring

Less is more. Seriously, stop overwhelming your free trial users with emails and features.

A good customer journey is simple. It gives the customer just enough options to tailor their customer journey, but not too many that they have no idea where to start. 

In this episode, Travis speaks with marketing leader Shawn Herring about our secret shopper experiment, reducing friction in the customer journey, and ways to surprise and delight free trial users. 

We also dive into: 

• What makes a good customer journey?
• Improving free trial adoptions 
• Personalize trial experience