Should your company start a podcast?
Podcasts have grown in popularity over the past few years, and many brands are experimenting with podcasts to connect with and grow their audience. When done right, podcasts can have a tremendous impact on your business. But is it a good idea for every organization to start a business podcast?
Seth Kushner, radio veteran and the host of the Tampa Bay Lightning Block Party podcast, joins the show to discuss who should and shouldn’t start a podcast. Seth and Travis will also discuss alternatives for companies that don’t have the time or resources to invest in podcasting.
In this episode, you’ll learn about:
- Podcasting red flags
- What mistakes to avoid when creating business content
- How to develop a media strategy to increase brand awareness