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Kaylee Edmondson will not route half-assed MQLs to her sales team anymore

Our speakers

Travis Tyler

Travis Tyler Digital Content Producer, PandaDoc

Patrick Downs

Patrick Downs Team Lead, Outbound Account Executive, PandaDoc

Kaylee Edmondson

Kaylee Edmondson Senior Director of Demand Generation, Chili Piper

You know what everyone loves when reading a good book?

Getting to the end of a chapter and being told that the author will get in touch about the next chapter.

Yeah, you’re right. No one would buy that book.

Your buyers’ journey is like a story — and if they request a demo, that’s exactly how most companies conclude that chapter.

Your buyer would be much better served by a choose-your-own-adventure novel.

That’s how today’s guest, Kaylee Edmundson, Senior Director of Demand Generation at Chili Piper, is approaching product demos. She joins Travis & Patrick to discuss this and other sales insights.

Also in this episode:

  • Travis makes a musical mea culpa
  • Patrick performs in a PandaDoc production
  • Kaylee explains why measuring marketing in MQLs might be a mistake