Kaylee Edmondson will not route half-assed MQLs to her sales team anymore
You know what everyone loves when reading a good book?
Getting to the end of a chapter and being told that the author will get in touch about the next chapter.
Yeah, you’re right. No one would buy that book.
Your buyers’ journey is like a story — and if they request a demo, that’s exactly how most companies conclude that chapter.
Your buyer would be much better served by a choose-your-own-adventure novel.
Also in this episode:
- Travis makes a musical mea culpa
- Patrick performs in a PandaDoc production
- Kaylee explains why measuring marketing in MQLs might be a mistake