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Publicity stunts, Super Bowl Ads, and email prospecting to reach unaware buyers

Our speakers

Travis Tyler

Travis Tyler Digital Content Producer at PandaDoc

Carmen Zita Alayeto-Moore

Carmen Zita Alayeto-Moore Brand Operations Manager at PandaDoc

Jed Mahrle

Jed Mahrle Global Manager of Outbound Sales Development at PandaDoc

Forty percent of prospects are either evaluating, considering, or already know they don’t need your product.

The other 60% are unsure or don’t know if they need your product or service. We like to call them unaware buyers. 

Travis, Carmen, and Jed chat about selling and advertising to unaware buyers in this episode of The Customer Engagement Lab. How do you make them aware? How should you sell to them? How do you get them to notice your brand? 

To answer those questions, we’re going to look at how brands like Thursday, Kraft Mac & Cheese, and E-Trade have used marketing campaigns and PR stunts to build brand awareness and make unaware buyers aware. 

This episode covers 

  • Email prospecting unaware buyers vs. aware buyers
  • Building brand awareness with publicity stunts 
  • The secret formula to nailing a Super Bowl commercial