Transitioning from CRO to CMO: Marketing guardrails, storytelling, and learning from mistakes
Wondering what’s on the horizon for PandaDoc as we continue to scale up?
Our host Travis Tyler is joined in the studio by PandaDoc’s Chief Marketing Officer, Nate Gilmore. They discuss Nate’s recent transition from CRO to CMO and what he believes the short and long-term marketing plans are for PandaDoc moving forward.
We’ll also cover:
- Brand Storytelling
- PandaDoc’s Marketing Guardrails
- Past mistakes and lessons learned