Nailing your sales strategy after your startup gets acquired
Ever wondered what it’s like to get acquired by another (larger) startup and take your new product to market?
In this episode, Travis chats with Andrew Pearson, the co-founder of LiveNotary (now PandaDoc Notary), about his sales journey and what it takes to survive and thrive post-acquisition. Andrew shares his story about LiveNotary and what’s made him successful as a seller pre and post-acquisition.
In this episode, you’ll learn about the following:
- Major milestones to hit before getting acquired by another startup
- The framework for post-acquisition success as an “acquired” seller
- Why a ‘land and expand’ approach is the long-term play for this scenario