How to sell a washer and dryer to a director of marketing
Patrick loves product marketing.
(Sounds like the title of a kids’ book, doesn’t it?)
He thinks he knows a lot about it.
Really, he doesn’t know sh*t. (We’ll leave that line out of the kids’ book).
But that doesn’t mean that he lacks a valuable opinion.
Today, let’s talk about brand affinity and product marketing — but with an expert.
Together with Dan, we discuss:
- What buying a house taught Dan about B2B branding
- The value of taking a simple position
- Why facts and research-based content aren’t driving your sales
- Who’s winning in brand positioning right now… and how you can win, too