Lessons from the Lab: Duolingo
In this month’s Lessons from the Lab, we try the popular language learning app, Duolingo. We’ll dive into it all – first impressions, what they’re doing right, and opportunities for improvement from a design, social, and operational point of view.
Cat Lim, Creative Director at Pyper Inc, Jan Aclan, Marketing Operations Manager at Multiverse.io, and Todd Clouser, Lead Brand Marketing Manager at Refine Labs, join Travis in the studio for this marketing roundtable discussion.
In this episode, we cover:
- How to amplify email marketing campaigns with SMS text messages?
- What are microtransactions, and how to use them to monetize a free mobile app?
- How brand affinity impacts a buyer’s purchase decision?