TikTok strategies for B2B brands with Todd Clouser
TikTok is the most popular website in the world, with over 1.1 billion active users. Many B2C brands like Duolingo have found success on the platform, but many B2B brands are still on the fence about adding TikTok to their content marketing strategy.
Todd Clouser, Sr. Brand Marketing Manager at Refine Labs, has made it his personal mission to bring more B2B professionals and brands to TikTok. Clouser grew his LinkedIn audience by 32% by repurposing his TikTok content, so we guess you could say he knows a thing or two about TikTok. In this episode, he joins our host Travis Tyler to talk about how B2B brands can build brand awareness with engaging, creative video content.
This episode covers:
- repurposing content across different social media channels
- benefits of TikTok for B2B marketing
- building a community on social media