Plan and execute in-person marketing events that actually convert

In this week’s episode of The Customer Engagement Lab, Jacob Browne, Dean of Admission at Eckerd College, joins the show to talk about live events. Planning in-person events isn’t a fun task for most marketers, but that’s not the case for Jacob. 

Jacob lives and breathes marketing events, from campus tours to college fairs on the road. He will share his lessons on making a lasting impression at events that helps close deals. 

By the end of the episode, you’ll have tactics to:

• Creatively ensure more RSVPs for your next live event
• Effectively plan your next event with unforgettable fun & learning activities
• Thoughtfully intertwine various audience interests inside one event